Oct. 29 - What's behind Facebook's Meta rebrand | KFC taps Nintendo vet as new CMO

KFC scores new CMO with Nintendo's Nick Chavez; Amazon's ad business shows resilience against broader revenue challenges; Twitter mostly avoids impact from Apple's tracking changes; Can Facebook align with the values of the metaverse? View online | Signup | Forward

Daily Dive Oct.​ 29,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Audience Is Everything® Powerful data and insights for a new media world. Learn more at Nielsen.com   Facebook readies bigger VR future with Meta rebrand The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world. KFC scores new CMO with Nintendo's Nick Chavez With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands. Amazon's ad business shows resilience against broader revenue challenges Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays. Sponsored Content by Zappar 5 key ways marketers can leverage augmented reality for retail Augmented reality is leading the charge in the new retail revolution — find out how. Twitter mostly avoids impact from Apple's tracking changes Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users. Opinion Can Facebook align with the values of the metaverse? The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar. 3 ways brands approach working with content creators Executives from DoorDash, Equinox and Diageo showcased creator partnerships that run the gamut in terms of opportunity and process. Deep Dive CTV is exploding, but can marketers capitalize on its promise? Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement. Read more news Featured Resources FROM: Video Advertising Bureau Streaming Behaviors + 23 case studies [Analysis] Sharpen your media strategy with insights on the latest video streaming behaviors of "corded" and "cordless" audiences. [Case Studies] Learn through 23 brand case studies across 15 product categories how streaming video campaigns are proven to drive business KPIs such as incremental reach, sales and in-store traffic. [Webinar] Register now for this webinar: 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns — Wednesday, 11/10 at 12 ET From Our Library Trendline The evolution of stores in 2021 Webinar - on demand Top Tactics to Increase Your Digital Gifting Revenue LoopCommerce Webinar - on demand Power Your Store’s Holiday Shopping Experience with Buy Now, Pay Later Adobe Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources What We're Reading The Drum Five of 2021's spookiest Halloween ads Variety Apple Quarterly Revenue Increases 29% But Misses Forecasts, Hits 745 Million Paid Subscriptions AdAge NIELSEN REVENUE ACCELERATES DESPITE LOSING MRC ACCREDITATION The Verge TikTok is testing a new tipping feature for some creators Suggest a story we should read Upcoming Events An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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