Oct. 13 - Bacardi pairs purpose with NFTs | Lowe's enters retail media fray

Lowe's enters retail media fray as home improvement continues to engage shoppers; Starbucks, Netflix partner on book club-inspired content series; Can QSRs meet marketing's new imperatives without alienating franchisees?; Stagwell's Mark Penn on post-merger growth and holding on to holiday optimism View online | Signup | Forward

Daily Dive Oct.​ 13,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — imre The Seismic Shift Back to Authenticity Why influencer content creation is a partnership not a sponsorship Read more.   Bacardi pairs purpose with NFTs to empower fan investment in music diversity The rum brand tapped upstart marketplace Sturdy Exchange to help shine a light on the underrepresentation of female producers. Lowe's enters retail media fray as home improvement continues to engage shoppers Publicis' CitrusAd and Criteo worked on the platform that delivered a 700% return on ad spend for one test partner in the kitchen and bath category. Starbucks, Netflix partner on book club-inspired content series Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming. Sponsored Content by UserTesting Highly effective customer-obsessed businesses: 7 must have habits By adopting these seven habits, businesses can make sure they're putting the customer at the center of everything. Deep Dive Can QSRs meet marketing's new imperatives without alienating franchisees? National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months. Stagwell's Mark Penn on post-merger growth and holding on to holiday optimism A differentiator for the group is a global affiliate program that aims to reach 50 partners by year's end — and could serve as an on-ramp for future acquisitions. Verizon showcases 5G with metaverse treasure hunt A virtual experience in geofenced parts of five major cities used art, music and interactions to keep people engaged in person and at home. Read more news Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook 5 Questions You Need Answered Before Launching a Premium Loyalty Program Clarus Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources What We're Reading The Drum 93% of media buyers intend to run in-game advertising by 2025 – despite misconceptions Digiday 'Palpable anxiety': New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors Ad Age Wieden+Kennedy co-founder David Kennedy dies at 82 Suggest a story we should read Upcoming Events 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET Company Announcements Press releases from companies in your industry. Crisp Appoints Gareth Davies from LiveRamp as Chief Product Officer to Lead Product Strategy and Innovation Press release from Crisp Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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