 | | The 16-24-year-old demographic is one of the most fascinating out there. They're also among the most fickle. With clear ideas of what they want to see from brands - and what they'd prefer not to - it takes a lot to impress Gen Z. | | Which is why it's worth taking notice when someone does get it right. | We're proud to present the top 11 Gen Z campaigns for 2021. Spanning social, display and physical advertising, these are the narratives that really resonated with young people. The guide features: - 11 top campaigns selected by real Gen Zs from the US and UK.
- Qualitative and quantitative insights to shape your own strategy.
- Key takeaways to bring you closer to your Gen Z consumer base.
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