Oct. 12 - Can QSRs build a brand without alienating franchisees? | Heinz dresses up ketchup as 'Tomato Blood'

Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits; Verizon showcases 5G with metaverse treasure hunt; DoorDash beefs up ad capabilities for restaurants, CPG brands; Omnicom acquires Jump 450 to build out performance marketing offering View online | Signup | Forward

Daily Dive Oct.​ 12,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — imre The Seismic Shift Back to Authenticity Why influencer content creation is a partnership not a sponsorship Read more.   Deep Dive Can QSRs meet marketing's new imperatives without alienating franchisees? National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months. Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers deal with supply chain shortages. Verizon showcases 5G with metaverse treasure hunt A virtual experience in geofenced parts of five major cities used art, music and interactions to keep people engaged in person and at home. Sponsored Content by UserTesting How marketers stop guessing and start understanding Uncover why world-class marketers rely on human insight to better understand and connect with their audiences. Download guide. DoorDash beefs up ad capabilities for restaurants, CPG brands The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak. Omnicom acquires Jump 450 to build out performance marketing offering The shop will serve as the foundation for a new platform and business unit within OMG while preserving its current management. Opinion What copyrighting TikTok choreography means for brand and influencer deals Creators often don't receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn't just about money — it's about equity and partnership. Read more news Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook 5 Questions You Need Answered Before Launching a Premium Loyalty Program Clarus Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources What We're Reading The Drum Has Coke's Real Magic ad 'set the brand back years with the gaming community?' Ad Age Facebook is changing how it counts people for ads measurement Digiday 'A scalpel rather than an axe': Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes Suggest a story we should read Upcoming Events Power Your Store’s Holiday Shopping Experience with Buy Now, Pay Later Oct. 12, 2021 - Oct. 12, 2021 | Webinar 2pm ET 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip