Weekender: Campbell's brand modernization continues with musical QR codes on cans

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BROUGHT TO YOU BY — StackAdapt Digital Audio: Music to a Marketer's Ears Discover how audio ads can effectively complement your programmatic strategy and speak directly to your target audience. Download now.   Campbell's brand modernization continues with musical QR codes on cans Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000. 'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel. Under Armour names first chief consumer officer as marketing chief plans exit Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail. Sponsored Content by Marketplacer From good to great: How to use third-party marketplaces to enhance your online customer experience As global e-commerce sales continue to skyrocket, brands are adding new technology and features that draw customers into a world of their passions and desires, and in the process, drive loyalty and revenue. How Mars approaches contextual advertising as a cookieless future looms There is no one-size-fits-all solution for agencies looking across categories and brands, said the head of investment and activation at GroupM's Wavemaker. Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences' Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How product shortages and an extended shopping season are upending holiday marketing Preparing contingencies for different holiday scenarios puts additional pressure on brands and agencies working to keep up amid their own staffing challenges. Featured Resources FROM: EX Squared Is Your Web Performance Hurting Your Marketing Efforts? What Marketers Need to Know About Core Web Vitals Audit your Core Web Vitals with EXSquared Adapting Maslow to Create Your Digital User Experience From Our Library Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook Finish Line First: Working Backwards for Brand Success EX Squared Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources Best of What We're Reading Ad Age Consumers may already be tired of holiday marketing, poll shows The Drum Unilever commits to €7bn marketing spend ahead of challenging year The Wall Street Journal IPG Raises Organic Growth Expectations as Pandemic Impacts Improve Digiday Omnicom Media Group signs onto Disney's new clean-room offering as it also launches a brand purpose initiative TechCrunch Twitter acquires group chat app Sphere The Wall Street Journal Consumer Agency to Probe Tech Giants Including Apple, Facebook Suggest a story we should read Upcoming Events Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET The B2B Buyer Has Changed. Your Marketing Should, Too Oct. 28, 2021 - Oct. 28, 2021 | Webinar 2pm ET App Campaigns After SKAdNetwork - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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