Oct. 19 - Cadillac's CMO on shifting brand strategy | Holiday marketing is upended ... again

How product shortages and an extended shopping season are upending holiday marketing; Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint'; Snap opens creative studio for branded AR with clients P&G, Verizon and WWE; Advertising Week reflects on adland's many changes during tumultuous period View online | Signup | Forward

Daily Dive Oct.​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Digital Audio: Music to a Marketer's Ears Discover how audio ads can effectively complement your programmatic strategy and speak directly to your target audience. Download now.   Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges At Advertising Week, Melissa Grady said holiday ads this year could focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging. Deep Dive How product shortages and an extended shopping season are upending holiday marketing This year's holiday season already looks as unpredictable as 2020's, but a host of new issues are challenging retail marketers' ability to remain agile. Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint' The spirits marketer is angling for long-term impact by demonstrating how to best enact tangible change, according to executives at Advertising Week. Sponsored Content by Marketplacer From good to great: How to use third-party marketplaces to enhance your online customer experience As global e-commerce sales continue to skyrocket, brands are adding new technology and features that draw customers into a world of their passions and desires, and in the process, drive loyalty and revenue. Snap opens creative studio for branded AR with clients P&G, Verizon and WWE Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem. Advertising Week reflects on adland's many changes during tumultuous period Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade. Opinion Why Snapchat and TikTok still trail the duopoly for digital ads While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff. Read more news Featured Resources FROM: EX Squared Is Your Web Performance Hurting Your Marketing Efforts? What Marketers Need to Know About Core Web Vitals Audit your Core Web Vitals with EXSquared Adapting Maslow to Create Your Digital User Experience From Our Library Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook Finish Line First: Working Backwards for Brand Success EX Squared View all resources What We're Reading Adweek How Mondelēz International Built TikTok's Biggest Snack Brands Bloomberg Facebook on Track for Holiday Ad Surge Despite Supply Chain Woes AdExchanger Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services Digiday TikTok creators with mid-level reach may be the most effective for brand partnerships Suggest a story we should read Upcoming Events How Retailers Can Deliver Memorable Customer Experiences That Drive ROI Oct. 21, 2021 - Oct. 21, 2021 | Webinar 2pm ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET The B2B Buyer Has Changed. Your Marketing Should, Too Oct. 28, 2021 - Oct. 28, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip