Oct. 15 - Crockpot fires up first NFT | Hollister unveils gamer apparel from 'chief gaming scout'

Hollister unveils gamer apparel from new 'chief gaming scout'; Clif Bar exchanges movement for snippets of new Mike Posner song; NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con; What's next for sustainability in marketing following a year of surprising resilience? View online | Signup | Forward

Daily Dive Oct.​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — imre The Seismic Shift Back to Authenticity Why influencer content creation is a partnership not a sponsorship Read more.   Crockpot fires up NFT to target next generation of at-home cooks Moving its slow cooker from the cupboard to the blockchain, the brand wanted to avoid an overt nostalgia play as it celebrates 50 years. Hollister unveils gamer apparel from new 'chief gaming scout' Kyle "Bugha" Giersdorf, who has 4.8 million Twitch followers, will also help to lead the brand's gamer training program. Clif Bar exchanges movement for snippets of new Mike Posner song Powered by smartphones' accelerometers, Remix in Motion lets users unlock the track by walking, dancing or doing other physical activity. Sponsored Content by UserTesting How marketers stop guessing and start understanding Uncover why world-class marketers rely on human insight to better understand and connect with their audiences. Download guide. NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?" What's next for sustainability in marketing following a year of surprising resilience? Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue. Read more news Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook 5 Questions You Need Answered Before Launching a Premium Loyalty Program Clarus Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources What We're Reading Ad Age Amazon launches campaign for its ads business telling brands it's more than e-commerce The Drum IAB US offers advice to marketers ahead of digital 'tectonic shift' The Wall Street Journal Publicis Raises Full-Year Revenue Forecast After Third-Quarter Growth Marketing Dive What's next for sustainability in marketing following a year of surprising resilience? Suggest a story we should read Upcoming Events How Retailers Can Deliver Memorable Customer Experiences That Drive ROI Oct. 21, 2021 - Oct. 21, 2021 | Webinar 2pm ET The B2B Buyer Has Changed. Your Marketing Should, Too Oct. 28, 2021 - Oct. 28, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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