Oct. 21 - Inside Kroger's new programmatic marketplace | Is PayPal pining for Pinterest?

Is PayPal pining for Pinterest?; How Unilever and other marketers work to avoid greenwashing; NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow; 'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad View online | Signup | Forward

Daily Dive Oct.​ 21,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Digital Audio: Music to a Marketer's Ears Discover how audio ads can effectively complement your programmatic strategy and speak directly to your target audience. Download now.   Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences' Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice. Is PayPal pining for Pinterest? The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing. How Unilever and other marketers work to avoid greenwashing The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity. Sponsored Content by UserTesting Tackling post-pandemic CX challenges with a focus on empathy How leading customer experience (CX) teams are using empathy to mitigate post-pandemic challenges and meet the needs of customers. NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes. 'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel. How Mars approaches contextual advertising as a cookieless future looms Developing and deploying contextual ads requires a robust approach by brands and agencies, executives at Advertising Week said. For Jose Cuervo, marketing success means engaging consumers more directly The marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent Proximo Spirits said during Advertising Week. Read more news Featured Resources FROM: EX Squared Is Your Web Performance Hurting Your Marketing Efforts? What Marketers Need to Know About Core Web Vitals Audit your Core Web Vitals with EXSquared Adapting Maslow to Create Your Digital User Experience From Our Library Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook Finish Line First: Working Backwards for Brand Success EX Squared View all resources What We're Reading Digiday Omnicom Media Group signs onto Disney's new clean-room offering as it also launches a brand purpose initiative TechCrunch Twitter acquires group chat app Sphere The Wall Street Journal Consumer Agency to Probe Tech Giants Including Apple, Facebook Suggest a story we should read Upcoming Events How Retailers Can Deliver Memorable Customer Experiences That Drive ROI Oct. 21, 2021 - Oct. 21, 2021 | Webinar 2pm ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET App Campaigns After SKAdNetwork - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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