Oct. 26 - Advertising Week's candor around uncertain future | Reebok builds on new brand direction

Reebok builds on new brand direction in latest campaign; Facebook outlines multiyear plan to rebuild targeting systems as growth slows; How Hot Pockets joined Gen Z gamer culture through Twitch Bits; Snapchat's Q3 earnings may reveal the future of the internet View online | Signup | Forward

Daily Dive Oct.​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Audience Is Everything® Powerful data and insights for a new media world. Learn more at Nielsen.com   Deep Dive At Advertising Week: Less fluff and increased candor around industry's uncertain future Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues. Reebok builds on new brand direction in latest campaign With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges. Facebook outlines multiyear plan to rebuild targeting systems as growth slows Building out an e-commerce platform and retooling focus to win back young users are tall orders as the company contends with a laundry list of challenges. Sponsored Content by Data Axle Marketing to Gen Z, millennials, Gen X and boomers Effectively communicating with shoppers has never been more challenging. Each generation's buying habits vary significantly. Read more. How Hot Pockets joined Gen Z gamer culture through Twitch Bits A couponing push drove six times higher conversion rates than past efforts, helping the brand gain relevancy with key young cohorts, an exec said at Advertising Week. Opinion Snapchat's Q3 earnings may reveal the future of the internet While investors ran to drop the stock, it wasn't so much the company's results as it was the commentary outlining the "why," writes The Mars Agency's John Willkom. How Sephora 'hacked' Google search results to surface Black beauty Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms. Read more news Featured Resources FROM: Video Advertising Bureau Streaming Behaviors + 23 case studies [Analysis] Sharpen your media strategy with insights on the latest video streaming behaviors of "corded" and "cordless" audiences. [Case Studies] Learn through 23 brand case studies across 15 product categories how streaming video campaigns are proven to drive business KPIs such as incremental reach, sales and in-store traffic. [Webinar] Register now for this webinar: 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns — Wednesday, 11/10 at 12 ET From Our Library Trendline The evolution of stores in 2021 Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak Webinar - on demand Power Your Store’s Holiday Shopping Experience with Buy Now, Pay Later Adobe Webinar - on demand How Retailers Can Deliver Memorable Customer Experiences That Drive ROI TTEC Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources What We're Reading MediaPost Nielsen Strikes Digital Ratings Deal With Roku Variety Cameo Makes Its First Acquisition: Represent, a Celebrity Merch Platform The Drum Hertz taps Tom Brady to promote its 100,000-strong Tesla fleet Suggest a story we should read Upcoming Events Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET The B2B Buyer Has Changed. Your Marketing Should, Too Oct. 28, 2021 - Oct. 28, 2021 | Webinar 2pm ET Optimize Your Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Atlanta Interactive Marketing Association (AiMA) becomes Fuse & Serves Laughs & Libations To Benefit Atlanta’s Struggling Neighborhoods Through City of Refuge Press release from SCS Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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