Oct. 25 - How Hot Pockets joined Gen Z gamer culture | Gap pays tribute to love, The Beatles in holiday push

Gap pays tribute to love, kindness and The Beatles in holiday push; How Sephora 'hacked' Google search results to surface Black beauty; Triller parent rolls out SMS platform to connect creators with fans; Campaign Trail: Honey Bunches of Oats emphasizes self-care to fuel mornings View online | Signup | Forward

Daily Dive Oct.​ 25,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Audience Is Everything® Powerful data and insights for a new media world. Learn more at Nielsen.com   How Hot Pockets joined Gen Z gamer culture through Twitch Bits A couponing push drove six times higher conversion rates than past efforts, helping the brand gain relevancy with key young cohorts, an exec said at Advertising Week. Gap pays tribute to love, kindness and The Beatles in holiday push "All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism." How Sephora 'hacked' Google search results to surface Black beauty Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms. Sponsored Content by AWS Marketplace Digital customer experience: Solution in focus – Acquia Acquia provides a complete digital experience platform. The customer data platform personalizes each digital experience and offers a low-code tool with a visual drag-and-drop interface. Learn more. Triller parent rolls out SMS platform to connect creators with fans Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family. Column Campaign Trail: Honey Bunches of Oats emphasizes self-care to fuel mornings In the Post brand's first national effort in three years, "Make a Bunch Happen" includes happiness "hacks" on social and tie-ups with radio show hosts. How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm' At Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan. Read more news Featured Resources FROM: Video Advertising Bureau Streaming Behaviors + 23 case studies [Analysis] Sharpen your media strategy with insights on the latest video streaming behaviors of "corded" and "cordless" audiences. [Case Studies] Learn through 23 brand case studies across 15 product categories how streaming video campaigns are proven to drive business KPIs such as incremental reach, sales and in-store traffic. [Webinar] Register now for this webinar: 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns — Wednesday, 11/10 at 12 ET From Our Library Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey Trendline The evolution of stores in 2021 Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak Webinar - on demand How Retailers Can Deliver Memorable Customer Experiences That Drive ROI TTEC Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources What We're Reading Retail Dive Inside top DTC exit strategies CNBC PayPal says it's not looking to buy Pinterest right now, shares jump 6% The Wall Street Journal Facebook Expected to Post Slower Sales Growth With Apple Privacy Policy AdExchanger Dominance And Collusion: Inside The Unredacted Antitrust Lawsuit Against Google's Ad Tech Business Business Insider Adtech company Sonobi just acquired a publisher as it tries to help advertisers survive life after the ad-targeting cookie Suggest a story we should read Upcoming Events Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET The B2B Buyer Has Changed. Your Marketing Should, Too Oct. 28, 2021 - Oct. 28, 2021 | Webinar 2pm ET App Campaigns After SKAdNetwork - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip