Oct. 20 - How Mars approaches contextual advertising | What's driving TikTok comeback of 'Berries and Cream'

'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad; P&G: Marketing efficiency breeds effectiveness, leading to more investment; For Jose Cuervo, marketing success means engaging consumers more directly; How product shortages and an extended shopping season are upending holiday marketing View online | Signup | Forward

Daily Dive Oct.​ 20,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Digital Audio: Music to a Marketer's Ears Discover how audio ads can effectively complement your programmatic strategy and speak directly to your target audience. Download now.   How Mars approaches contextual advertising as a cookieless future looms Developing and deploying contextual ads requires a robust approach by brands and agencies, executives at Advertising Week said. 'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel. P&G: Marketing efficiency breeds effectiveness, leading to more investment As consumers seek out trusted brands, the CPG marketer's quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis. Sponsored Content by UserTesting Tackling post-pandemic CX challenges with a focus on empathy How leading customer experience (CX) teams are using empathy to mitigate post-pandemic challenges and meet the needs of customers. For Jose Cuervo, marketing success means engaging consumers more directly The marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent Proximo Spirits said during Advertising Week. Deep Dive How product shortages and an extended shopping season are upending holiday marketing This year's holiday season already looks as unpredictable as 2020's, but a host of new issues are challenging retail marketers' ability to remain agile. Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges At Advertising Week, Melissa Grady said holiday ads this year could focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging. Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint' The spirits marketer is angling for long-term impact by demonstrating how to best enact tangible change, according to executives at Advertising Week. Read more news Featured Resources FROM: EX Squared Is Your Web Performance Hurting Your Marketing Efforts? What Marketers Need to Know About Core Web Vitals Audit your Core Web Vitals with EXSquared Adapting Maslow to Create Your Digital User Experience From Our Library Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook Finish Line First: Working Backwards for Brand Success EX Squared View all resources What We're Reading The Verge Facebook is planning to rebrand the company with a new name The Wall Street Journal Netflix Reports Jump in Users, Calls ‘Squid Game’ Its Most Popular Show Ever Venture Beat Roblox unveils electronic music festival in the metaverse Ad Age How brands can reduce the environmental cost of digital campaigns Suggest a story we should read Upcoming Events How Retailers Can Deliver Memorable Customer Experiences That Drive ROI Oct. 21, 2021 - Oct. 21, 2021 | Webinar 2pm ET Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Oct. 21, 2021 - Oct. 21, 2021 | Webinar 11 am ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET Company Announcements Press releases from companies in your industry. Casted Debuts AMPLIFY Conference for the Forward-Thinking Content Marketer Press release from Casted Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip