Weekender: Chipotle hosts virtual restaurant on Roblox for Halloween experience

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BROUGHT TO YOU BY — Nielsen Audience Is Everything® Powerful data and insights for a new media world. Learn more at Nielsen.com   Chipotle hosts virtual restaurant on Roblox for Halloween experience An extended digital play sees the chain tying its annual 'Boorito' promotion to interest in the metaverse while dishing out $1 million in free food. How Hot Pockets joined Gen Z gamer culture through Twitch Bits A couponing push drove six times higher conversion rates than past efforts, helping the brand gain relevancy with key young cohorts, an exec said at Advertising Week. McDonald's cooks up first NFT play by flipping rare McRib into digital art Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes. Sponsored Content by ActionIQ Enterprise advertiser's guide to CX in a cookieless world Optimize your business-critical use cases following the death of the cookie. Download the guide. Reebok builds on new brand direction in latest campaign With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges. Gap pays tribute to love, kindness and The Beatles in holiday push "All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism." Recommended For You Improve your recommendations: click here to update your profile. Deep Dive At Advertising Week: Less fluff and increased candor around industry's uncertain future Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues. Deep Dive CTV is exploding, but can marketers capitalize on its promise? Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement. Featured Resources FROM: Video Advertising Bureau Streaming Behaviors + 23 case studies [Analysis] Sharpen your media strategy with insights on the latest video streaming behaviors of "corded" and "cordless" audiences. [Case Studies] Learn through 23 brand case studies across 15 product categories how streaming video campaigns are proven to drive business KPIs such as incremental reach, sales and in-store traffic. [Webinar] Register now for this webinar: 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns — Wednesday, 11/10 at 12 ET From Our Library Trendline The evolution of stores in 2021 Webinar - on demand Top Tactics to Increase Your Digital Gifting Revenue LoopCommerce Webinar - on demand Power Your Store’s Holiday Shopping Experience with Buy Now, Pay Later Adobe Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources Best of What We're Reading The Drum Five of 2021's spookiest Halloween ads Variety Apple Quarterly Revenue Increases 29% But Misses Forecasts, Hits 745 Million Paid Subscriptions AdAge NIELSEN REVENUE ACCELERATES DESPITE LOSING MRC ACCREDITATION The Verge TikTok is testing a new tipping feature for some creators The Wall Street Journal Spotify Ad Business Boosted by Podcasts Bloomberg Matt Damon to Promote Crypto.com in Race to Lure New Users Suggest a story we should read Upcoming Events Optimize Your Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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