Oct. 22 - Honey Bunches of Oats emphasizes self-care | How Mondelez sidesteps marketing's 'creepy chasm'

How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'; Snap's revenue miss highlights outsized impact of Apple's tracking changes; Facebook boosts IP protection on Instagram to combat sales of counterfeit goods; NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow View online | Signup | Forward

Daily Dive Oct.​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Digital Audio: Music to a Marketer's Ears Discover how audio ads can effectively complement your programmatic strategy and speak directly to your target audience. Download now.   Column Campaign Trail: Honey Bunches of Oats emphasizes self-care to fuel mornings In the Post brand's first national effort in three years, "Make a Bunch Happen" includes happiness "hacks" on social and tie-ups with radio show hosts. How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm' At Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan. Snap's revenue miss highlights outsized impact of Apple's tracking changes Discussing the results with analysts, CEO Evan Spiegel said that the iPhone maker's proprietary measurement solutions "did not scale as we had expected." Sponsored Content by Cvent Raising the bar: Webinars reimagined As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed. Facebook boosts IP protection on Instagram to combat sales of counterfeit goods Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies. NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes. Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences' Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice. How Unilever and other marketers work to avoid greenwashing The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity. Is PayPal pining for Pinterest? The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing. Read more news Featured Resources FROM: EX Squared Is Your Web Performance Hurting Your Marketing Efforts? What Marketers Need to Know About Core Web Vitals Audit your Core Web Vitals with EXSquared Adapting Maslow to Create Your Digital User Experience From Our Library Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista Playbook Finish Line First: Working Backwards for Brand Success EX Squared Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources What We're Reading Ad Age Consumers may already be tired of holiday marketing, poll shows The Drum Unilever commits to €7bn marketing spend ahead of challenging year The Wall Street Journal IPG Raises Organic Growth Expectations as Pandemic Impacts Improve Suggest a story we should read Upcoming Events Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET App Campaigns After SKAdNetwork - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Infutor Unveils New Consumer-Centric Auto, Property, Health & Wellness, and Identity Marker Premium Packages Press release from Infutor The XD Agency Names Anna Mader as Head of Creative Press release from The XD Agency Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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