Oct. 4 - Taco Bell raids Discord for National Taco Day | Lexus puts Marvel hero behind the wheel

Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot; How PepsiCo is harnessing data to help retailers increase sales; How Apple's Epic legal battle will reverberate with marketers for years View online | Signup | Forward

Daily Dive Oct.​ 4,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key influential channel for engaging & retaining loyal customers, and how you can integrate it into your customer retention strategy. Download now.   Taco Bell celebrates National Taco Day with Discord, messaging push In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji. Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot In the Easter egg-laden "Parking Spot," Kumail Nanjiani's Kingo drives around a battle-scarred city as he encounters a variety of everyday problems.  How PepsiCo is harnessing data to help retailers increase sales The food and beverage giant's Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.  Sponsored Content by Acxiom The great customer experience reset Thriving beyond The Great CX Reset means having the right data strategy and the right expertise to execute in place - the best personalized customer experiences count on it. How Apple's Epic legal battle will reverberate with marketers for years The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store. Read more news Featured Resources FROM: Video Advertising Bureau See Real-World Case Studies From 30 of the Fastest-Growing Brands Across Over 20 Categories. You'll Learn: How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth How hot brands such as Fanatics, Zulily, Purple, Wayfair and VRBO are using their TV campaigns to expand their customer base, drive website traffic and increase revenue. Clear proof of the impact that multiscreen TV has on consumer action, ranging from driving unique visitors to total visits and sales. From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand Strategies for the New Dining Experience Waze Trendline The evolution of stores in 2021 Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Webinar - on demand Top 5 Customer Loyalty Tactics for a Reliable Consumer Base WNS View all resources What We're Reading The Verge Facebook encourages hate speech for profit, says whistleblower Variety Ozy Media Is Not Shutting Down After All, CEO Carlos Watson Says CNBC TikTok’s turnover grew by 545% in Europe last year — but losses are mounting Digiday Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race Suggest a story we should read Upcoming Event 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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