Oct. 1 - Hyundai taps Annie Leibovitz to portray fans' lives | Starburst chews on TikTok as old ad goes viral

Starburst doubles down on viral Little Lad ad with TikTok contest; How Apple's Epic legal battle will reverberate with marketers for years; Facebook invests $50M for 'responsible' metaverse development; AVOD opportunity awaits — with the right user experience View online | Signup | Forward

Daily Dive Oct.​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Webinar: The Third-Party Data Deprecation Playbook The death of third-party data is here. Is your marketing ready? Join us to learn how you can successfully navigate the ongoing changes in the privacy-first era. RSVP now.   Hyundai teams with Annie Leibovitz to portray the lives of employees and customers Featuring photographs and videos, the campaign attempts to humanize the car brand in order to curry favor with consumers. Starburst doubles down on viral Little Lad ad with TikTok contest The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views. How Apple's Epic legal battle will reverberate with marketers for years The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store. Sponsored Content by Iterable Twilio pairs with Iterable for tips on mobile marketing Explore the latest mobile marketing trends shaping the work of marketers and the massive opportunities they hold for brands. Watch now. Facebook invests $50M for 'responsible' metaverse development To ensure the "next computing platform" is built with inclusivity, privacy, safety and ethics in mind, the social media giant will work with a number of partners. AVOD opportunity awaits — with the right user experience As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads. Read more news Featured Resources FROM: StackAdapt Resources for Campaign Success in Programmatic [eBook] The Comprehensive Guide to CTV [Research] CTV: The Independent Agency Opportunity [eBook] Developing a Business Case for Programmatic From Our Library Playbook How L'Oreal Surpassed Revenue Goals With an Elite Customer Experience Scalefast Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Playbook Holiday 2021: What Retailers Need to Know to Navigate the Holiday Season Waze Playbook Pivoting Experiential Retail With Omnichannel Engagement Twilio Webinar - on demand How Leading Retailers are Battling Out-of-Stocks Movista View all resources What We're Reading Bloomberg TikTok Wades Into NFTs With Lil Nas X Headlining Collection Digiday A 'constant merry-go-round': Nielsen and Comscore say the right things, but aren't progressing fast enough for media buyers Variety Super Bowl 2022 Halftime Performers Revealed: Dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige and Snoop Dogg Suggest a story we should read Upcoming Event 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Company Announcements Press releases from companies in your industry. MERGE Acquires Perkuto to Orchestrate the Rhythm of Marketing Operations Platforms Press release from MERGE Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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