July 7 - Canned cocktail brands reach inflection point | Chipotle embeds burrito freebie in NBA Finals ad

Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'; Burger King CMO becomes co-leader as president steps down; Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform; What Apple's iOS 15 means for marketers View online | Signup | Forward

Daily Dive July​ 7,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   Deep Dive As canned cocktails boom, marketers eyeing longevity face new challenges The explosive category is nearing an inflection point that will force marketers to focus on deepening brand identity and targeting millennial drinkers. Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game' The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019. Burger King CMO becomes co-leader as president steps down Chris Finazzo's departure comes as the company attempts to reinvent itself, launching a digitally focused rebrand in January and a loyalty program. Sponsored Content by Pixlee How Morphe drove a 33% increase in conversions with Pixlee Learn how Morphe Cosmetics increased conversions by 33% with user-generated content from TikTok and Instagram. Get the case study. Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators. What Apple's iOS 15 means for marketers Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones. Opinion Top priorities for CMOs in the post-pandemic world Chief marketers will need to continue to embrace change, putting customers and employees front and center, writes Forrester CMO Shirley Macbeth. Read more news The Evolution of Marketing Strategies in 2021 Explore effective marketing strategies that reach customers by leveraging both digital and print components in this on-demand webinar. Watch Now From Our Library Playbook What Brands Need to Know to Capitalize on eCommerce Gains Honey Trendline The future of online marketplaces Webinar - on demand Digital Transformation: Have Gift Cards Been Left Behind? GiftNow Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Trendline The era of personalization in retail View all resources What We're Reading TechCrunch YouTube's recommender AI still a horrorshow, finds major crowdsourced study The Wall Street Journal Altice's Ad-Tech Company Teads Files for IPO Variety Reese Witherspoon's Hello Sunshine Exploring Possible Sale, Price Could Hit $1 Billion Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Product Innovation with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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