Weekender: Heinz calls on hot dog and bun companies to sell equal packs

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BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   Heinz calls on hot dog and bun companies to sell equal packs With grilling season in full swing, the condiment brand asks consumers to sign a petition to get complementary products on the same page. Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game' The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019. Dunkin' drives audio ad results by matching background music to listeners' tastes The tool developed by AI Music and now exclusively available on AdsWizz's platforms helps brands reduce production times and intrusiveness. Sponsored Content by Pixlee How Morphe drove a 33% increase in conversions with Pixlee Learn how Morphe Cosmetics increased conversions by 33% with user-generated content from TikTok and Instagram. Get the case study. 'We're no longer a photo-sharing app,' says head of Instagram The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok. Opinion Top priorities for CMOs in the post-pandemic world Chief marketers will need to continue to embrace change, putting customers and employees front and center, writes Forrester CMO Shirley Macbeth. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive As canned cocktails boom, marketers eyeing longevity face new challenges The explosive category is nearing an inflection point that will force marketers to focus on deepening brand identity and targeting millennial drinkers. The Evolution of Marketing Strategies in 2021 Explore effective marketing strategies that reach customers by leveraging both digital and print components in this on-demand webinar. Watch Now From Our Library Webinar - on demand Building Consumer Trust and Personalization With First-Party Data Heady Trendline The future of data-driven marketing Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Trendline The era of personalization in retail View all resources Best of What We're Reading Retail Dive DTC swimwear brand Andie launches campaign with Demi Moore Bloomberg #BoycottHeineken Trends After Brewer Celebrates Vaccines Variety Amazon Prime Video and IMDb TV Sign Multiyear Licensing Deal With Universal Reuters Olympics bans spectators after Tokyo declares COVID-19 emergency Digiday How Apple's Private Relay could be the beginning of the end for fingerprinting on iOS devices The Verge Google feared Samsung Galaxy Store and tried to quash it, lawsuit alleges Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Product Innovation with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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