July 22 - Coca-Cola spurs 42% revenue jump in Q2 | NBCUniversal adopts ANA, 4A's ad identifier

NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA; 4 trends impacting retail marketing strategies; NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap? View online | Signup | Forward

Daily Dive July​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad How To Get Creative Content Right Channel content demands never end. We asked top creative and marketing pros for practical tips on how to produce effective content at scale. Read the insights.   Coca-Cola spurs 42% revenue growth after returning to pre-pandemic marketing spend Executives attributed the focus on marketing innovation, effectiveness and efficiency to helping deliver revenue that surpassed Q2 2019 levels. NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA Ad-ID, which will be applied around the network's Olympics coverage, is intended to cut down on ad repetition problems plaguing the streaming space. 4 trends impacting retail marketing strategies Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise. Sponsored Content by RedPepper The DTC edge: Innovate your CPG brand from within We've taken industry leaders DTC—and we're sharing our insights with you. Download our whitepaper. NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap? Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool. Read more news Featured Resources FROM: Partnerize Turn Your Partnerships Into Profit Centers Gain access to our regional Partnership Growth Index™ [Video] eMarketer 1:1 The Rise and Fall of Affiliate Networks From Our Library Playbook Why C-Level Marketers Are Turning to Creative Automation Celtra Webinar - on demand Digital Transformation: Have Gift Cards Been Left Behind? GiftNow Playbook Improve the Customer Experience With Better Digital Access NTT Data Business Solutions Playbook 4 Strategies for Scaling Up E-Commerce Conversions Scalefast Survey Report Understand the Complex Journey of Shoppers With Omnichannel Criteo View all resources What We're Reading CNBC Apple's recent privacy changes likely won't affect Q2 tech earnings The New York Times The Invisible Hand Behind the Tokyo Olympics CNET AT&T tops earnings estimate as phone customers flock back Ad Age TV networks call for suspension of Nielsen ratings accreditation amid continued problems Suggest a story we should read Upcoming Event Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip