Multichannel marketing content made easy

Tips from our top creative marketing pros on how to do it best Are you getting all the content puzzle pieces right? Multiplying channels mean multiplying content to fill them. Images, video, product copy, animations, CGI—the list goes on. Keeping up is exhausting. And brand identity is at risk when content production is siloed.  Marketers need to think differently to tackle this challenge effectively. Consumers expect brands and retailers to put information at their fingertips, and to provide a consistent, coherent brand experience wherever they find that information.  We asked our top creative and marketing pros to share their best practical tips for doing just that. See What They Had to Say 8 reasons to change your content production model now The top reasons brands struggle to create the content at scale demanded by multiplying channels. Make the Change Are you prepared to staff for the new normal? Companies need to re-think staffing strategies to make the most of post‑2020 business opportunities. Get Prepared Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037