July 30 - Pepsi goes experiential at theme park | Amazon ad sales surge amid marketing, content push

Amazon ad sales jump 87% as company emphasizes new marketing, content offerings; Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism; Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features; E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in. View online | Signup | Forward

Daily Dive July​ 30,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Are you ready for what comes next? Join us for Experience Makers Live August 31 – September 1, 2021 to keep the inspiration going.   Pepsi activates experiential dance pods at Hersheypark The 2,500-square-foot space is stationed within the amusement park and links several pre-pandemic tactics while expanding the soda brand's musical ties. Amazon ad sales jump 87% as company emphasizes new marketing, content offerings The e-commerce giant said it has made its ads platform more robust in Q2, introducing 40 new features and self-service capabilities. Column Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism Spotlighting a Tennessee class and its teacher who went viral for his personalized handshakes, the spot builds on the company's philosophy of "modern American optimism." Sponsored Content by UserTesting How to win over consumers in today's digital economy Four steps for businesses to thrive in the new app-driven digital world. Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features With the Shop Module, Twitter joins its competitors in adding features that help brands tap into online shopping that surged during the pandemic. E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in. New in-app shopping features have enticed consumers to shop as they scroll. Read more news Featured Resources FROM: Nutshell For marketers who want to drive more sales... Email deliverability tips: How to get your messages into more inboxes The simple guide to email drip campaigns HubSpot alternatives: 7 feature-packed solutions that fit your budget From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Playbook How to Build Strong Relationships with Content Creators Lumanu Trendline The world of e-commerce post-pandemic Webinar - on demand Launching Successful Brands in the CPG space: A Case Study Upsiide View all resources What We're Reading The Wall Street Journal Procter & Gamble Warns of Higher Costs and Slower Sales Ad Age Molson Coors Cuts 11 Economy Brands — Is Joe Sixpack An Endangered Species? CNBC Burger King parent earnings top estimates as domestic digital sales grow nearly 60% MediaPost Ad Industry Urges California To Retract 'Global Privacy Control' Mandate Suggest a story we should read Upcoming Events How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Company Announcements Press releases from companies in your industry. Stackline Launches Trends: The Ultimate Ranking of the Brands and Topics Shaping Retail Press release from Stackline Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip