July 14 - 9 nimble campaigns in H1 2021 | Marketing budgets get smaller share of revenue

Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds; Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity; Sweetarts spins online music mixer with candy-inspired sounds; 50% of agencies outsource data amid persistent uniqueness, validity concerns View online | Signup | Forward

Daily Dive July​ 14,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Deep Dive 9 campaigns that showed marketers staying nimble despite haze of H1 2021 As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs. Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds The firm's latest CMO Spend Survey found that allocations to areas like external agencies continued to drop while investments in digital and commerce remained strong. Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity Content riffing on '90s comedy tropes is supported by a chance to win a personal barbecue with the artist — another sign of experiential marketing's return. Sponsored Content by RedPepper 5 ideas we've squashed that saved our clients millions Sometimes innovation is about knowing what NOT to do. Learn how we've saved big brands big bucks. Sweetarts spins online music mixer with candy-inspired sounds Fans who create beats through the mixer can enter a contest to win a professional recording experience with Christina Aguilera. 50% of agencies outsource data amid persistent uniqueness, validity concerns Nearly two-thirds of agencies said leveraging data is a critical business imperative, per a survey commissioned by Stirista. Why a creative veteran is bullish on next-generation customer experiences Following a decade at award-winning shop R/GA, David DeCheser recently became Valtech's first senior vice president, executive creative director for North America. Read more news Featured Resources FROM: Wistia Turn Media Galleries into Lead Generating Machines How to create seamless onboarding, product, and educational video experiences. Ways brands like Buffer and ProfitWell drive video and podcast engagement with Wistia Channels. Why companies like Klaviyo use Wistia Channels to continue to get results from past events. From Our Library Webinar - on demand Building Consumer Trust and Personalization With First-Party Data Heady Playbook Using Digital Dynamism to Deliver the Total Retail Customer-Engagement Experience Twilio View all resources What We're Reading Ad Age Behind TikTok's Sweeping New Controls On Influencer Marketing Variety LeBron James’ SpringHill Media Company in Talks to Sell Equity Stakes, Including With Nike, Valuing It at Up to $750M Protocol Concern trolls and power grabs: Inside Big Tech’s angry, geeky, often petty war for your privacy Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Product Innovation with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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