Weekender: Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad

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BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Column Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots. Deep Dive 9 campaigns that showed marketers staying nimble despite haze of H1 2021 As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs. Panera tailors swimwear collection to those who eat soup in hot weather An e-commerce gambit featuring a bread bowl pool float and other merchandise arrives as record heat rocks parts of North America.  Sponsored Content by RedPepper The DTC edge: Innovate your CPG brand from within We've taken industry leaders DTC—and we're sharing our insights with you. Download our whitepaper. Marketing in a recovery: H1 2021 by the numbers With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018. 7-Eleven to launch Slurpee into space in a nod to its delivery service By ordering on the app, fans can vote for which flavor will be sent and enter to win commemorative cups returning from space. Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership With its new Classic Michelada, the AB InBev brand becomes the first CPG product to feature the Tastemade name in the U.S. Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19. Featured Resources FROM: Wistia Turn Media Galleries into Lead Generating Machines How to create seamless onboarding, product, and educational video experiences. Ways brands like Buffer and ProfitWell drive video and podcast engagement with Wistia Channels. Why companies like Klaviyo use Wistia Channels to continue to get results from past events. From Our Library Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx Playbook The Zen Guide to Creative Automation: 5 Mindful Practices for the Brand Marketer Bynder Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Playbook Using Digital Dynamism to Deliver the Total Retail Customer-Engagement Experience Twilio Playbook How to Build Strong Relationships with Content Creators Lumanu View all resources Best of What We're Reading The Drum Amazon bonus program entices brands to funnel more sales its way The Wall Street Journal Netflix’s Videogame Gambit Is Taking Shape as Streaming Competition Grows Digiday California’s attorney general backs call for Global Privacy Control adoption with fresh enforcement letters to companies Variety NBC Sells 85% of Super Bowl Ads as Madison Ave. Rushes to Big Game Ad Age Twitter discontinues Fleets as marketers show little interest in the video format CNBC Netflix hires Facebook gaming executive Mike Verdu as part of a deeper push into entertainment Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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