July 19 - Infiniti taps celebs for Cameo Q&A | TikTok integrates Vimeo's video tools to attract SMBs

TikTok integrates Vimeo's video-creation tools to attract more small business marketers; Triller pivots to long-form videos, shoppable livestreams with brand partners; Marketing in a recovery: H1 2021 by the numbers; Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad View online | Signup | Forward

Daily Dive July​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad How To Get Creative Content Right Channel content demands never end. We asked top creative and marketing pros for practical tips on how to produce effective content at scale. Read the insights.   Infiniti taps celebrities on Cameo for online shopping Q&A Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo. TikTok integrates Vimeo's video-creation tools to attract more small business marketers Courting small and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity. Triller pivots to long-form videos, shoppable livestreams with brand partners Dr. Pepper and L'Oreal's NYX are among the brands looking to drive buzz or direct sales through the app that has refocused on longer-form content. Sponsored Content by The Trade Desk Find out why advertisers love connected TV Check out "The Future of TV Report: Connected TV and Linear TV move closer together" to learn more. Download now. Marketing in a recovery: H1 2021 by the numbers With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018. Column Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots. Read more news Featured Resources FROM: Partnerize Turn Your Partnerships Into Profit Centers Gain access to our regional Partnership Growth Index™ [Video] eMarketer 1:1 The Rise and Fall of Affiliate Networks From Our Library Playbook What Brands Need to Know to Capitalize on eCommerce Gains Honey Playbook Why C-Level Marketers Are Turning to Creative Automation Celtra Trendline The era of personalization in retail Playbook Using Digital Dynamism to Deliver the Total Retail Customer-Engagement Experience Twilio Playbook How to Build Strong Relationships with Content Creators Lumanu View all resources What We're Reading The Hollywood Reporter Netflix Fires Marketing Execs for Criticizing Bosses Over Slack Food & Wine Frito-Lay Workers Go on Strike with Some Claiming They Face 84-Hour Work Weeks The Wall Street Journal Digital Ad Vet Anthony Katsur Named CEO of IAB Tech Lab Suggest a story we should read Upcoming Event Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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