July 23 - Snap, Twitter revenue jump as new features attract interest | Gap Inc. streamlines loyalty across brands

Gap Inc. further streamlines loyalty across brands; TikTok cuts out the middleman with Spark Ads sponsorship tool; 4 trends impacting retail marketing strategies View online | Signup | Forward

Daily Dive July​ 23,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad How To Get Creative Content Right Channel content demands never end. We asked top creative and marketing pros for practical tips on how to produce effective content at scale. Read the insights.   Snap, Twitter see revenue jump as new features attract interest Both companies said it's too early to gauge the long-term impacts of Apple's privacy changes, though Snap saw "interruptions" to some advertiser demand. Gap Inc. further streamlines loyalty across brands The tiered revamp merges cardholders with non-cardholders, makes free shipping fairly easy and includes opportunities to donate to charity. TikTok cuts out the middleman with Spark Ads sponsorship tool Spark Ads promise brands a greater chance of success by letting them observe the virality of user-generated content before sponsoring it. Sponsored Content by The Trade Desk Find out why advertisers love connected TV Check out "The Future of TV Report: Connected TV and Linear TV move closer together" to learn more. Download now. 4 trends impacting retail marketing strategies Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise. Read more news Featured Resources FROM: Partnerize Turn Your Partnerships Into Profit Centers Gain access to our regional Partnership Growth Index™ [Video] eMarketer 1:1 The Rise and Fall of Affiliate Networks From Our Library Webinar - on demand Digital Transformation: Have Gift Cards Been Left Behind? GiftNow Playbook Improve the Customer Experience With Better Digital Access NTT Data Business Solutions Playbook 4 Strategies for Scaling Up E-Commerce Conversions Scalefast Survey Report Understand the Complex Journey of Shoppers With Omnichannel Criteo Survey Report Influencers and Social Commerce Missed Opportunities Inmar Intelligence View all resources What We're Reading The New York Times Skipping the Olympics Is ‘Not an Option’ for Many Advertisers Ad Age Chase taps Citi's Carla Hassan as CMO Bloomberg Taboola Buys E-Commerce Platform Connexity for $800 Million Adweek Team GB Auctions NFTs to Offer Fans Unique Connection to the Olympics They Can't Attend Suggest a story we should read Upcoming Event Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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