July 28 - Campbell's turns soup can labels into NFTs | Google ad revenue soars as retail bets pay off

Google ad revenue soars 69% as new bets in commerce, video pay off; Pizza Hut spins brand elements into 'Tastewear' capsule collection; Unusual Olympics put digital, mobile marketing tactics to the test; Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy View online | Signup | Forward

Daily Dive July​ 28,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Are you ready for what comes next? Join us for Experience Makers Live August 31 – September 1, 2021 to keep the inspiration going.   Campbell's commemorates updated soup can labels with NFT collection Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT. Google ad revenue soars 69% as new bets in commerce, video pay off Retail was the largest contributor to growth in the Google Ads business "by far," said Chief Business Officer Philipp Schindler.  Pizza Hut spins brand elements into 'Tastewear' capsule collection In its latest "Newstalgia" activation, the restaurant chain is making clothes that appeared in TV spots available for fans. Sponsored Content by UserTesting How to win over consumers in today's digital economy Four steps for businesses to thrive in the new app-driven digital world. Deep Dive Unusual Olympics put digital, mobile marketing tactics to the test Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out. Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy With its second acquisition this year, the performance marketing agency adds a company that uses machine learning to measure and optimize performance for brands including Instacart and Square. Read more news Featured Resources FROM: Nutshell For marketers who want to drive more sales... Email deliverability tips: How to get your messages into more inboxes The simple guide to email drip campaigns HubSpot alternatives: 7 feature-packed solutions that fit your budget From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Playbook How to Build Strong Relationships with Content Creators Lumanu Trendline The world of e-commerce post-pandemic View all resources What We're Reading Variety Olympic Ratings Plunge and Star Athlete Stumbles Heat Up NBC’s Make-Good Talks With Advertisers CNBC McDonald’s earnings beat, driven by new chicken sandwich and promotion with K-pop band BTS The Wall Street Journal Apple Profit Sets Record on Strong iPhone Sales Axios Scoop: Israel launches maximum pressure campaign against Ben & Jerry's Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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