July 16 - Taco Bell revives Nacho Fries with anime | I Can't Believe It's Not Butter satirizes perfume ads

Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad; Absolut helps drinkers express social boundaries with cheeky merch; Heinz calls on hot dog and bun companies to sell equal packs; Google begins supporting email authentication protocol to guard against phishing View online | Signup | Forward

Daily Dive July​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return Drawing on iconography from franchises like Gundam, the brand targets a more niche community compared to past campaigns that mimicked Hollywood blockbusters. Column Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots. Absolut helps drinkers express social boundaries with cheeky merch The #MixResponsibly campaign hinges on research that found 56% of U.S. adults have not expressed to friends their social distance expectations. Sponsored Content by The Trade Desk Find out why advertisers love connected TV Check out "The Future of TV Report: Connected TV and Linear TV move closer together" to learn more. Download now. UPDATED Heinz calls on hot dog and bun companies to sell equal packs After its petition received more than 28,000 signatures and was featured on "The Late Show," Oscar Mayer announced plans to release a two-bun pack. Google begins supporting email authentication protocol to guard against phishing The Brand Indicators for Message Identification framework verifies identity by presenting a company's logo alongside its official emails in Gmail inboxes. Data privacy evolved at a dizzying pace in H1, with more still to come Google delayed the death of third-party cookies, but brands, agencies and other partners can't be complacent in finding long-term alternatives and working toward a privacy-friendly future. Read more news Featured Resources FROM: Wistia Turn Media Galleries into Lead Generating Machines How to create seamless onboarding, product, and educational video experiences. Ways brands like Buffer and ProfitWell drive video and podcast engagement with Wistia Channels. Why companies like Klaviyo use Wistia Channels to continue to get results from past events. From Our Library Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx Playbook The Zen Guide to Creative Automation: 5 Mindful Practices for the Brand Marketer Bynder Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Playbook Using Digital Dynamism to Deliver the Total Retail Customer-Engagement Experience Twilio Playbook How to Build Strong Relationships with Content Creators Lumanu View all resources What We're Reading The Drum Amazon bonus program entices brands to funnel more sales its way The Wall Street Journal Netflix’s Videogame Gambit Is Taking Shape as Streaming Competition Grows Digiday California’s attorney general backs call for Global Privacy Control adoption with fresh enforcement letters to companies Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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