July 15 - How data privacy evolved in H1 2021 | Facebook invests $1B in creators

Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings; 9 campaigns that showed marketers staying nimble despite haze of H1 2021; Dentsu buys LiveArea in $250M bet on Merkle's commerce expansion; Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity View online | Signup | Forward

Daily Dive July​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Data privacy evolved at a dizzying pace in H1, with more still to come Google delayed the death of third-party cookies, but marketers can't be complacent in finding long-term alternatives and working toward a privacy-friendly future. Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking. Deep Dive 9 campaigns that showed marketers staying nimble despite haze of H1 2021 As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs. Sponsored Content by Thryv The ultimate CRM cleanup guide Deep clean bad data and organize your CRM. Sales and marketing will love you. Get the free guide now. Dentsu buys LiveArea in $250M bet on Merkle's commerce expansion The deal aligns with the agency group's larger ambition to generate 50% of revenue from customer transformation and technology services. Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity Content riffing on '90s comedy tropes is supported by a chance to win a personal barbecue with the artist — another sign of experiential marketing's return. Read more news Featured Resources FROM: Wistia Turn Media Galleries into Lead Generating Machines How to create seamless onboarding, product, and educational video experiences. Ways brands like Buffer and ProfitWell drive video and podcast engagement with Wistia Channels. Why companies like Klaviyo use Wistia Channels to continue to get results from past events. From Our Library Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Webinar - on demand Building Consumer Trust and Personalization With First-Party Data Heady Playbook Using Digital Dynamism to Deliver the Total Retail Customer-Engagement Experience Twilio View all resources What We're Reading Variety NBC Sells 85% of Super Bowl Ads as Madison Ave. Rushes to Big Game Ad Age Twitter discontinues Fleets as marketers show little interest in the video format CNBC Netflix hires Facebook gaming executive Mike Verdu as part of a deeper push into entertainment Bloomberg Facebook Users Said No to Tracking. Now Advertisers are Panicking Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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