July 26 - Cheetos deploys finger-scanning tech | Boston Beer overestimated demand for hard seltzer

Boston Beer overestimated demand for hard seltzer as once-hot category shows signs of slowing; Chipotle, Ally jump in as Twitch expands sponsorship opportunities; Jones Soda turns labels into AR videos starring influencers View online | Signup | Forward

Daily Dive July​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Are you ready for what comes next? Join us for Experience Makers Live August 31 – September 1, 2021 to keep the inspiration going.   Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection. Boston Beer overestimated demand for hard seltzer as once-hot category shows signs of slowing CEO Dave Burwick told analysts there are too many similar brands and not enough shelf space, leading to the prediction that some will be discontinued. Chipotle, Ally jump in as Twitch expands sponsorship opportunities Twitch continues to mature as a marketing platform, with partnerships showing how ongoing campaigns can spur deeper engagement than one-off efforts. Sponsored Content by The Trade Desk Find out why advertisers love connected TV Check out "The Future of TV Report: Connected TV and Linear TV move closer together" to learn more. Download now. Jones Soda turns labels into AR videos starring influencers Fans can scan bottle labels to watch short videos featuring "extreme" athletes and artists in the brand's new app. Read more news Featured Resources FROM: Nutshell For marketers who want to drive more sales... Email deliverability tips: How to get your messages into more inboxes The simple guide to email drip campaigns HubSpot alternatives: 7 feature-packed solutions that fit your budget From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Trendline The world of e-commerce post-pandemic View all resources What We're Reading Variety Bustle Digital Buys Scary Mommy’s Parent Company for $150 Million in Stock The Drum Google clarifies timeline for adoption of Privacy Sandbox’s Floc and Fledge Ad Age Nostalgia marketing is hot—how brands can use it effectively Digiday ‘It will be draining to build new routines’: Rusty interpersonal skills need addressing for office returns Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. SlickText Named an ‘Organization of the Year’ by Business Intelligence Group Press release from SlickText Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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