July 27 - Olympics put digital, mobile tactics to the test | Popeyes calls truce to chicken sandwich wars

Popeyes calls truce to chicken sandwich wars with nugget launch campaign; McDonald's creates team to elevate diner experiences; Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound; Chipotle, Ally jump in as Twitch expands sponsorship opportunities View online | Signup | Forward

Daily Dive July​ 27,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Are you ready for what comes next? Join us for Experience Makers Live August 31 – September 1, 2021 to keep the inspiration going.   Deep Dive Unusual Olympics put digital, mobile marketing tactics to the test Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out. Popeyes calls truce to chicken sandwich wars with nugget launch campaign After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering. McDonald's creates team to elevate diner experiences The effort will combine data analytics, digital customer engagement, global marketing and restaurant development and solutions to improve engagement both on-premise and digitally. Sponsored Content by Zappar Good things come to those who wait in augmented reality In five years time, there will be no such thing as 'unconnected packaging' - find out why. Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound Replenished war chests could lead to more dealmaking in the second half as the category continues its shift to digital- and data-oriented services. Chipotle, Ally jump in as Twitch expands sponsorship opportunities Twitch continues to mature as a marketing platform, with partnerships showing how ongoing campaigns can spur deeper engagement than one-off efforts. Read more news Featured Resources FROM: Nutshell For marketers who want to drive more sales... Email deliverability tips: How to get your messages into more inboxes The simple guide to email drip campaigns HubSpot alternatives: 7 feature-packed solutions that fit your budget From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Trendline The world of e-commerce post-pandemic View all resources What We're Reading Retail Dive Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot The Wall Street Journal Stagwell, MDC Partners Agree to Merger Following Shareholder Dispute MarketWatch Crocs is suing Walmart, Hobby Lobby and 19 others for copycat clogs Reuters Amazon denies report of accepting bitcoin as payment Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. New Report Emphasizes Importance of Authentic Marketing Content for Tourism and Hospitality Industries Press release from TINT Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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