July 9 - NFL pilots Twitter's live audio feature | 6 standout mobile campaigns from H1 2021

6 campaigns that stood out amid H1 growth in mobile usage, app spending; Brookfield Properties opens AR ad inventory across 100-plus shopping malls; NYX pilots new social commerce tech with TrillerTV makeup challenge; Is Yeezy Gap a billion-dollar brand? View online | Signup | Forward

Daily Dive July​ 9,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   NFL extends Twitter pact with big plans for platform's audio feature Spaces The league is the first to offer sponsored Twitter Spaces after working with Clubhouse around the draft this year.  6 campaigns that stood out amid H1 growth in mobile usage, app spending Popular apps in the audio, social and video categories are driving growth and opening ways for brands like Chipotle, Heinz and Burger King to reach people. Brookfield Properties opens AR ad inventory across 100-plus shopping malls The deal with Aria will implement AR advertising experiences across the mall operator's roughly 150 million square feet of untapped virtual air space. Sponsored Content by Pixlee How Morphe drove a 33% increase in conversions with Pixlee Learn how Morphe Cosmetics increased conversions by 33% with user-generated content from TikTok and Instagram. Get the case study. NYX pilots new social commerce tech with TrillerTV makeup challenge In a live show, viewers could shop products via a new click-to-purchase tool and enter an SMS contest to win a call with NSYNC's Lance Bass. Is Yeezy Gap a billion-dollar brand? The retailer that once defined American casual fashion is trying to regain attention by collaborating with one of the world's most idiosyncratic artists. Read more news The Evolution of Marketing Strategies in 2021 Explore effective marketing strategies that reach customers by leveraging both digital and print components in this on-demand webinar. Watch Now From Our Library Webinar - on demand Building Consumer Trust and Personalization With First-Party Data Heady Trendline The future of data-driven marketing Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Trendline The era of personalization in retail View all resources What We're Reading Retail Dive DTC swimwear brand Andie launches campaign with Demi Moore Bloomberg #BoycottHeineken Trends After Brewer Celebrates Vaccines Variety Amazon Prime Video and IMDb TV Sign Multiyear Licensing Deal With Universal Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Product Innovation with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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