July 6 - Heinz petitions hot dog, bun brands to sell equal packs | Stella Artois auctions fried chicken recipe as NFT

Stella Artois auctions Marcus Samuelsson's signature fried chicken recipe as NFT; What Apple's iOS 15 means for marketers; Campaign Trail: Burt's Bees zooms in on human connection through lips; Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B View online | Signup | Forward

Daily Dive July​ 6,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   Heinz calls on hot dog and bun companies to sell equal packs With grilling season in full swing, the condiment brand asks consumers to sign a petition to get complementary products on the same page. Stella Artois auctions Marcus Samuelsson's signature fried chicken recipe as NFT Proceeds from the sale of the digital asset, which is being handled by Christie's, will benefit restaurant relief efforts. What Apple's iOS 15 means for marketers Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones. Sponsored Content by Iterable The 6 principles of building a memorable customer experience Develop stronger connections with your customers by creating a more personalized and empathetic customer experience. Download the guide. Column Campaign Trail: Burt's Bees zooms in on human connection through lips "Hello Again, Lips" shows a range of everyday scenarios — blowing bubbles, whispering secrets and kissing — to illustrate how lips convey love, joy and self-expression. UPDATED Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B First announced in April and now completed, the transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation. Opinion Top priorities for CMOs in the post-pandemic world Chief marketers will need to continue to embrace change, putting customers and employees front and center, writes Forrester CMO Shirley Macbeth. Read more news From Our Library Playbook What Brands Need to Know to Capitalize on eCommerce Gains Honey Trendline The future of online marketplaces Webinar - on demand Digital Transformation: Have Gift Cards Been Left Behind? GiftNow Webinar - on demand How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience AB Tasty Trendline The era of personalization in retail View all resources What We're Reading The Wall Street Journal After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices Digiday ‘The backplane for advertising’: Amazon plots big step up for APS The Guardian Nightmare scenario: alarm as advertisers seek to plug into our dreams Vox TikTok made me buy it Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Product Innovation with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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