June 9 - Burger King trolls Chick-fil-A for Pride | Anheuser-Busch launches vaccine trackers

Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery; Klarna taps A$AP Rocky to guide people out of 'fashion hibernation'; Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden; The business of normalizing taboo topics View online | Signup | Forward

Daily Dive June​ 9,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Reimagine your commerce strategy Learn how today's leading brands are changing e-commerce. Register now.   Burger King trolls Chick-fil-A with LGBTQ donations during Pride The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities. Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated. Klarna taps A$AP Rocky to guide people out of 'fashion hibernation' To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician. Sponsored Content by Jivox Smart ways to increase ROI and production cost savings The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019. Download the case study. UPDATED Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps. Deep Dive The business of normalizing taboo topics From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun. Magna creates role to advocate for responsible media marketplace Elijah Harris will take on the position after developing a tool to assess the impact of harmful content and create benchmarks for platform responsibility. Martin Sorrell on how S4 Capital is disrupting the legacy agency model Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing post-pandemic challenges. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook 3 Hidden Marketing Design Stressors and How to Avoid Them Design Pickle Playbook What Brands Need to Know to Capitalize on eCommerce Gains Honey Playbook The Zen Guide to Creative Automation: 5 Mindful Practices for the Brand Marketer Bynder View all resources What We're Reading Bloomberg Amazon Advertising Rates Soar in Pandemic-Fueled Surge Retail Dive DTC mattress brand Purple hires new chief marketing, digital officer AdExchanger Vox Media Extends Its First-Party Data Platform Across Concert Digiday Platforms roll out tipping features, vying for user engagement and ad dollars Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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