June 25 - Ad industry reacts as Google delays third-party cookie death | Amazon acquires podcast platform

Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars; Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji; Ntwrk's shopping festivals highlight the potential of livestream commerce; As CMOs seek to fortify pandemic gains, confusion grows around brand purpose View online | Signup | Forward

Daily Dive June​ 25,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Deep Dive What's next for the ad industry as Google gives third-party cookies a stay of execution Google kicked the can down the road with its latest privacy decision, but marketers and the ad tech industry can't rest on their laurels, experts said. Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars After buying the network Wondery last year, Amazon Music is trying to round out its podcast advertising tools in a manner akin to rival Spotify. Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji In a deal with Tafi, the beverage giant is releasing virtual '70s-inspired apparel in celebration of an iconic ad's 50th anniversary. Sponsored Content by Tiled Ultimate sales and marketing playbook for experiential content Create engaging sales and marketing experiences with alignment and communication. Get the asset now. Ntwrk's shopping festivals highlight the potential of livestream commerce Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities. As CMOs seek to fortify pandemic gains, confusion grows around brand purpose Executives from LVMH, Unilever and other brands discussed the evolving role of chief marketers during a virtual ANA roundtable as part of Cannes Lions. Read more news Featured Resources FROM: Wistia B2B Series: Boost Engagement with Media Galleries Curate immersive educational video experiences. Brands like Terminus will show you how. Want more engagement? ProfitWell uses this tool to turn video content into business results. Why brands like Klaviyo use media galleries to generate ROI from past webinars and events. From Our Library Trendline The future of online marketplaces Playbook Speed as a Lever to Brand Success Celtra View all resources What We're Reading Reuters U.S. panel votes yes on 'break 'em up' antitrust bill Ad Age NBCUniversal secures its largest-ever advertiser roster for Tokyo Olympics Bloomberg YouTube Shorts Is Taking on TikTok and Minting a New Constellation of Concise Video Stars Digiday Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks Suggest a story we should read Upcoming Event How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Stimulated-Inc. Unveils Proprietary Creative Workflow Solutions for the Hybrid Age Press release from Stimulated-Inc. Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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