June 11 - Netflix enters e-commerce fray | How Gatorade courts student athletes

Gatorade courts student athletes with Hudl video series; Instacart announces $1M ad initiative to boost Black-owned brands; Apple doubles down on privacy, further complicating tracking and targeting; Somewhere over the rainbow View online | Signup | Forward

Daily Dive June​ 11,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Reimagine your commerce strategy Learn how today's leading brands are changing e-commerce. Register now.   Netflix enters e-commerce fray as subscription growth slows The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand. Gatorade courts student athletes with Hudl video series By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic. Instacart announces $1M ad initiative to boost Black-owned brands The e-commerce firm will offer prominent ad placement, Instacart Ads credits, monthly training and a designated support team to eligible companies.   Sponsored Content by Jivox Smart ways to increase ROI and production cost savings The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019. Download the case study. Apple doubles down on privacy, further complicating tracking and targeting Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic. Opinion Somewhere over the rainbow Brands that continually represent the LGBTQ community — not just during Pride Month — will stand the test of time as consumers call out valueless and performative actions, writes New Moon's James Silverstone. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook What Brands Need to Know to Capitalize on eCommerce Gains Honey Playbook The Zen Guide to Creative Automation: 5 Mindful Practices for the Brand Marketer Bynder View all resources What We're Reading Bloomberg TikTok Charges Up to $2 Million a Day for Top Advertising Spots Adweek Lincoln Financial's Brand Repositioning Focuses on Consumer Confidence Concerns Ad Age Twitch expands brand sponsorships on non-esports content Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Quantcast Hires New Chief People Officer, Enters New Stage of Growth Press release from Quantcast Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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