June 30 - Audi claims 70% conversion rate for cookieless test | Consumers more attuned to brand activism, but skeptical

Attitudes toward brands evolve again, 1 year after a racial reckoning began; How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies; The rise of DTC holding companies; 'Liberty, Liberty, Liiiberty... Liiiberty!': Anatomy of a sonic logo View online | Signup | Forward

Daily Dive June​ 30,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — The Trade Desk Introducing Solimar A new digital advertising experience from The Trade Desk. Tune into the livestream launch event to meet the moment on 7.7.21. RSVP Now   Audi Denmark claims 70% conversion rate for cookieless test leveraging 'exclusion lists' The experiment was run in a market where users are particularly hard to reach via traditional targeting methods due to strict adherence to privacy laws. Attitudes toward brands evolve again, 1 year after a racial reckoning began More people now say last summer's protests influenced which brands they support, but diversity-related tactics are resonating less, an Engine Insights survey found. How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said. Sponsored Content by Iterable The 4 steps to a successful digital transformation The people, processes and technologies you need to make a successful digital transformation. Download now. Deep Dive The rise of DTC holding companies Growing multiple brands under one umbrella allows companies to more effectively and efficiently scale them by providing resources and knowledge. Opinion 'Liberty, Liberty, Liiiberty... Liiiberty!': Anatomy of a sonic logo If you want to reach into people's brains, hearts and pocketbooks in 2021, you must have a strong, well-designed audio presence, writes music producer Lucas Murray. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Building Consumer Trust and Personalization With First-Party Data Heady Trendline The future of online marketplaces Trendline The world of e-commerce post-pandemic View all resources What We're Reading Bloomberg FTC Revival of Facebook Case Hinges on Bolstering Monopoly Claim The Drum How McDonald’s & Chipotle learned to let ‘culture & consumers drive the work’ The Wall Street Journal Black-Owned Media Collective Launches to Help Brands Meet New Ad Commitments CNBC Digital ad firm Taboola set to start trading following SPAC merger Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S. Press release from GumGum Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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