June 17 - Inside Yum Brands' marketing framework | Degree reminds consumers to wear deodorant

Degree reminds consumers to wear deodorant as pre-pandemic activities resume; Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes; Reebok releases first glimpse at new brand direction; Coors Light encourages drinkers to 'chill' with offbeat koozies View online | Signup | Forward

Daily Dive June​ 17,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Best practices for successful CTV advertising Approximately 77% of U.S. homes have at least one enabled-connected device. Get the facts before investing in a CTV advertising strategy. Download the guide now.   How Yum Brands generates sales, cultural impact with a three-pronged marketing framework Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters. Degree reminds consumers to wear deodorant as pre-pandemic activities resume The Unilever brand's multichannel campaign seeks to reconnect with consumers after 68% admitted to intentionally not using deodorant because they weren't seeing others. Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes Loki, the new Captain America and Wanda Maximoff appear in creative that looks to fit seamlessly into existing Marvel lore. Sponsored Content by Tiled Ultimate sales and marketing playbook for experiential content Create engaging sales and marketing experiences with alignment and communication. Get the asset now. Reebok releases first glimpse at new brand direction With a sale on the horizon, the athletics brand has released a series of videos under the guidance of a new creative team. UPDATED Coors Light encourages drinkers to 'chill' with offbeat koozies Molson Coors sister brand Miller Lite launched a similar effort, giving away a baseball glove with a tallboy pint pocket specially designed to catch beers. Read more news   BROUGHT TO YOU BY — Exclaimer Make every email a brand, referral and feedback opportunity Join Exclaimer and a line-up of experts on July 1 to discuss the modern workspace and the opportunities available through the most unlikely yet effective communications channel, your email signature. Sign up for the full day or create your own agenda by registering for individual sessions. Join today.   From Our Library Webinar - on demand Building an effective marketing communications strategy FedEx Webinar - on demand What the Growing Trend Toward Privacy Means for Mobile Apps Heady Trendline The future of online marketplaces Trendline The future of data-driven marketing View all resources What We're Reading Bloomberg Quint ‘Bottlegate’ at the Euros Shows the Limit of Sports Influencers Variety NBC Seeks Record $6 Million for Super Bowl Commercials (EXCLUSIVE) TechCrunch A Senate proposal for a new US agency to protect Americans’ data is back Ad Age NFTs boom as e.l.f Cosmetics, CNN, Stella Artois and more brands join the fray Suggest a story we should read Upcoming Events Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience June 23, 2021 - June 23, 2021 | Webinar 2pm ET How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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