June 18 - E.l.f. releases NFTs with carbon offsets | Will Victoria's Secret's progressive revamp pay off?

Victoria's Secret is (finally) trying to get women's attention; Campaign Trail: Estée Lauder reimagines love with audio-first stories; Popeyes launches its first loyalty program; How Yum Brands generates sales, cultural impact with a three-pronged marketing framework View online | Signup | Forward

Daily Dive June​ 18,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Best practices for successful CTV advertising Approximately 77% of U.S. homes have at least one enabled-connected device. Get the facts before investing in a CTV advertising strategy. Download the guide now.   E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint Gold-dipped "Ne.l.f.Ts" will be sold via the Bitski platform and in partnership with Aerial, which tracks emissions for the digital format. Victoria's Secret is (finally) trying to get women's attention The brand's angels are being replaced with a group of influential women who will help shape its merchandising and messaging. Will the turnabout work? Column Campaign Trail: Estée Lauder reimagines love with audio-first stories "Dare to Love" is powered by creative storytelling through the voices of artists and influencers, touching on self-love, family love and love of purpose. Sponsored Content by Holler The media in our messages: A 2021 Holler report Explore how the pandemic has impacted communication, the role content plays in digital conversations and the messaging behaviors of different people across different platforms. Download now. Popeyes launches its first loyalty program The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.   How Yum Brands generates sales, cultural impact with a three-pronged marketing framework Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters. Read more news   BROUGHT TO YOU BY — Exclaimer Make every email a brand, referral and feedback opportunity Join Exclaimer and a line-up of experts on July 1 to discuss the modern workspace and the opportunities available through the most unlikely yet effective communications channel, your email signature. Sign up for the full day or create your own agenda by registering for individual sessions. Join today.   From Our Library Webinar - on demand Building an effective marketing communications strategy FedEx Webinar - on demand What the Growing Trend Toward Privacy Means for Mobile Apps Heady Trendline The future of online marketplaces Trendline The future of data-driven marketing View all resources What We're Reading Retail Dive Unilever to acquire DTC skincare brand Paula's Choice Grocery Dive Instacart taps Uber exec for top brand and marketing role The Wall Street Journal TV Operators Team Up to Simplify Fragmented Ad Market Ad Age Roblox’s ‘In the Heights’ success shows power of platform for brands CNBC Facebook CEO Mark Zuckerberg envisions Peloton-like fitness subscriptions for VR Suggest a story we should read Upcoming Events Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience June 23, 2021 - June 23, 2021 | Webinar 2pm ET How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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