June 14 - Chipotle builds on Olympics hype with new TV ad | Hennessy's NBA spots boost minority businesses

Hennessy debuts first NBA spots to support minority small business owners; Google tightens Android policies, shrinking already-limited mobile ad tracking; Glossier promotes Ali Weiss to chief marketing officer; Gatorade courts student athletes with Hudl video series View online | Signup | Forward

Daily Dive June​ 14,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Best practices for successful CTV advertising Approximately 77% of U.S. homes have at least one enabled-connected device. Get the facts before investing in a CTV advertising strategy. Download the guide now.   Chipotle airs first national TV ad starring athlete as hype around Olympics builds A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels. Hennessy debuts first NBA spots to support minority small business owners "Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year. Google tightens Android policies, shrinking already-limited mobile ad tracking The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile. Sponsored Content by Jivox Smart ways to increase ROI and production cost savings The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019. Download the case study. Glossier promotes Ali Weiss to chief marketing officer The beauty company joins several other DTC brands that have named chief marketers in recent months. Gatorade courts student athletes with Hudl video series By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic. Opinion Brands must go beyond advertising to connect in a post-COVID-19 world The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett. Read more news   BROUGHT TO YOU BY — Exclaimer Make every email a brand, referral and feedback opportunity Join Exclaimer and a line-up of experts on July 1 to discuss the modern workspace and the opportunities available through the most unlikely yet effective communications channel, your email signature. Sign up for the full day or create your own agenda by registering for individual sessions. Join today.   From Our Library Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx Webinar - on demand Building an effective marketing communications strategy FedEx Trendline Understanding the Gen Z and Millennial consumer Playbook The Zen Guide to Creative Automation: 5 Mindful Practices for the Brand Marketer Bynder View all resources What We're Reading Adweek How Cannes Lions Aims to Provide Networking and Idea Sharing at This Year's Festival Ad Age Magna forecasts 15% growth in U.S. media ad revenue Ad Exchanger Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog's Say-So Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Definition 6 Welcomes Noah Lerner As VP/Creative Director Press release from Definition 6 Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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