June 24 - Google delays third-party cookie phaseout | Dr Pepper takes zero-gravity flight with Triller

Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda; Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy; As CMOs seek to fortify pandemic gains, confusion grows around brand purpose; Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on View online | Signup | Forward

Daily Dive June​ 24,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Google delays third-party cookie phaseout to 2023 Amid renewed antitrust interest around the world, the tech giant updated and clarified the timeline for a major change to how the ad industry tracks and targets consumers. Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller's social video app is different from rivals like TikTok. Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform. Sponsored Content by Holler The media in our messages: A 2021 Holler report Explore how the pandemic has impacted communication, the role content plays in digital conversations and the messaging behaviors of different people across different platforms. Download now. As CMOs seek to fortify pandemic gains, confusion grows around brand purpose Executives from LVMH, Unilever and other brands discussed the evolving role of chief marketers during a virtual ANA roundtable as part of Cannes Lions. Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on Marriott is debuting the largest global campaign in its 90-year history, suggesting how the category is putting forward digital and mobile tactics to capture pent-up pandemic demand. How Bush's plans to keep people interested in beans beyond the pandemic With product innovations and a rebrand as "That Beautiful Bean Co.," the 113-year-old manufacturer is angling for the attention of younger consumers. Opinion Successful personalization demands a balance of strategy, tactics, technology and skills Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin. Read more news Featured Resources FROM: Wistia B2B Series: Boost Engagement with Media Galleries Curate immersive educational video experiences. Brands like Terminus will show you how. Want more engagement? ProfitWell uses this tool to turn video content into business results. Why brands like Klaviyo use media galleries to generate ROI from past webinars and events. From Our Library Webinar - on demand Mobile Predictions in 2021: Mastering Consumer Behaviors mGage Trendline The future of online marketplaces Playbook Speed as a Lever to Brand Success Celtra View all resources What We're Reading MediaPost Target's Sustainability Push Shakes Up Brand Strategy Adweek Once Competitors, Xandr to Support OpenAP's TV Identifier AdExchanger SPAC Merger Puts Innovid’s Value At $1.3 Billion Digiday Media Rating Council denies accreditation for Pinterest’s video ad measurements Suggest a story we should read Upcoming Event How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. SlickText Expands Product Team with Addition of SaaS Veteran Press release from SlickText Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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