June 21 - Axe targets vaccine-hesitant Gen Zers | L'Oréal taps Pinterest creators across portfolio

L'Oréal taps Pinterest creators in expanded push into content marketing; Ikea centers on sustainability with conversational Pandora ad; Noom's new CMO eyes app growth beyond weight loss; Campaign Trail: Estée Lauder reimagines love with audio-first stories View online | Signup | Forward

Daily Dive June​ 21,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers As part of the "Get Axeinated" campaign, tongue-in-cheek ads position getting vaccinated as the "hot" thing for young guys to do as the dating scene returns. L'Oréal taps Pinterest creators in expanded push into content marketing The personal care brand is teaming with over 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio. Ikea centers on sustainability with conversational Pandora ad Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life. Sponsored Content by Holler The media in our messages: A 2021 Holler report Explore how the pandemic has impacted communication, the role content plays in digital conversations and the messaging behaviors of different people across different platforms. Download now. Noom's new CMO eyes app growth beyond weight loss The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers. Column Campaign Trail: Estée Lauder reimagines love with audio-first stories "Dare to Love" is powered by creative storytelling through the voices of artists and influencers, touching on self-love, family love and love of purpose. Victoria's Secret is (finally) trying to get women's attention The brand's angels are being replaced with a group of influential women who will help shape its merchandising and messaging. Will the turnabout work? Read more news Featured Resources FROM: Wistia B2B Series: Boost Engagement with Media Galleries Curate immersive educational video experiences. Brands like Terminus will show you how. Want more engagement? ProfitWell uses this tool to turn video content into business results. Why brands like Klaviyo use media galleries to generate ROI from past webinars and events. From Our Library Webinar - on demand Mobile Predictions in 2021: Mastering Consumer Behaviors mGage Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The future of data-driven marketing Playbook Speed as a Lever to Brand Success Celtra View all resources What We're Reading Ad Age Can Cannes get out of its own way? Restaurant Dive Wingstop debuts virtual brand focused on chicken thighs CNBC Google’s adtech business set to face formal EU probe by year-end Bloomberg Amazon Prime Day Deals Expected to Disappoint Amid Cost Crunch The Wall Street Journal Live-Stream Shopping App Ntwrk Hires Its First Chief Marketing Officer Suggest a story we should read Upcoming Events Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience June 23, 2021 - June 23, 2021 | Webinar 2pm ET How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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