June 23 - Chipotle revs up racing game | Hotels test marketing waters as travel returns

Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on; How Bush's plans to keep people interested in beans beyond the pandemic; Ad-Lib.io expands automation's role in delivering relevant digital creative at scale; How Sweetgreen's in-house agency helps deliver healthy messages View online | Signup | Forward

Daily Dive June​ 23,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Note from the editor Your opinion matters. In a few days, we will close our Marketing Dive reader survey. But first, we want to hear from you. The feedback you provide will directly inform our journalism and the products we offer. Five minutes of your time will help us serve you better. Take the survey. If you've already completed the survey, we appreciate your time and look forward to reading your responses. Thanks again for reading, supporting and trusting our publications. Chantal Tode Lead Editor, Marketing Dive Email Chipotle drives interest in loyalty program with racing video game The lo-fi racing game promotes a new update to Chipotle Rewards and will dole out prizes to select winners, including a 2021 Tesla Model 3. Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on Marriott is debuting the largest global campaign in its 90-year history, suggesting how the category is putting forward digital and mobile tactics to capture pent-up pandemic demand. How Bush's plans to keep people interested in beans beyond the pandemic With product innovations and a rebrand as "That Beautiful Bean Co.," the 113-year-old manufacturer is angling for the attention of younger consumers. Sponsored Content by Straker The CMO balancing act: Crossing the canyon In 2021, the majority of CMOs are relying on existing customers for growth and tried and tested strategies. But there's a way to balance risk with new market growth strategies and improve translation performance, efficiency and cost. Ad-Lib.io expands automation's role in delivering relevant digital creative at scale With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers.  How Sweetgreen's in-house agency helps deliver healthy messages Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy. Opinion Successful personalization demands a balance of strategy, tactics, technology and skills Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin. Read more news Featured Resources FROM: Wistia B2B Series: Boost Engagement with Media Galleries Curate immersive educational video experiences. Brands like Terminus will show you how. Want more engagement? ProfitWell uses this tool to turn video content into business results. Why brands like Klaviyo use media galleries to generate ROI from past webinars and events. From Our Library Webinar - on demand Mobile Predictions in 2021: Mastering Consumer Behaviors mGage Trendline The future of data-driven marketing Playbook Speed as a Lever to Brand Success Celtra View all resources What We're Reading Ad Age Cannes Lions 2021: Grand Prix winners The Wall Street Journal Amazon’s Planned Purchase of MGM Faces FTC Scrutiny CNet Facebook's VR advertising plans feel inevitable, but it's starting off rocky Fierce Video Tubi lends support for Unified ID 2.0 open-source identity solution Suggest a story we should read Upcoming Events Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience June 23, 2021 - June 23, 2021 | Webinar 2pm ET How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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