June 28 - Wendy's CMO talks post-pandemic vision | Domino's lets customers bet on delivery

Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up; Sprite turns scannable bottles into tickets for virtual hip-hop concerts; What's next for the ad industry as Google gives third-party cookies a stay of execution; Lamps Plus products make cameo in TikTok videos from 26 creators View online | Signup | Forward

Daily Dive June​ 28,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — The Trade Desk Introducing Solimar A new digital advertising experience from The Trade Desk. Tune into the livestream launch event to meet the moment on 7.7.21. RSVP Now   Q&A Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business Carl Loredo, the chain's marketing chief since 2019, said his overall vision is unchanged by the pandemic, while tactics are evolving to meet tech needs. Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up Recalling the chain's famous "30 Minutes or Less" policy, a new promotion shows Domino's continued focus on mobile-first partnerships. Sprite turns scannable bottles into tickets for virtual hip-hop concerts The Coca-Cola brand's summer concert series builds on its 35-year connection to hip-hop culture while evolving to meet consumers' changing needs. Sponsored Content by Holler The media in our messages: A 2021 Holler report Explore how the pandemic has impacted communication, the role content plays in digital conversations and the messaging behaviors of different people across different platforms. Download now. Deep Dive What's next for the ad industry as Google gives third-party cookies a stay of execution Google kicked the can down the road with its latest privacy decision, but marketers and the ad tech industry can't rest on their laurels, experts said. Lamps Plus products make cameo in TikTok videos from 26 creators By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z. Ntwrk's shopping festivals highlight the potential of livestream commerce Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Building Consumer Trust and Personalization With First-Party Data Heady Trendline The future of online marketplaces Trendline The future of data-driven marketing Trendline The world of e-commerce post-pandemic View all resources What We're Reading The Wall Street Journal How a Beer Giant Manages Through Waves of Covid-19 Around the World Axios Toyota leads companies in election-objector donations Adweek Who Could Fill Carolyn Everson’s Shoes at Facebook? Suggest a story we should read Upcoming Event How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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