June 16 - NFL names Diageo first spirits sponsor | Wendy's expands 'Rick and Morty' collab

Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors; Coors Light encourages drinkers to 'chill' with offbeat koozies; General Mills, Mars, Target among brands committed to GroupM's Black-owned media initiative; Essence taps new Google AI tool to streamline data science behind media planning View online | Signup | Forward

Daily Dive June​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Best practices for successful CTV advertising Approximately 77% of U.S. homes have at least one enabled-connected device. Get the facts before investing in a CTV advertising strategy. Download the guide now.   NFL names Diageo as first official spirits sponsor in groundbreaking multiyear pact Smirnoff, Crown Royal and Captain Morgan will be spotlighted in year one of an agreement that marks a "natural progression" of Diageo's work with the league. Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors The push includes custom content on linear and digital channels and sees Wendy's deepening its tie-up with a show that often partners with brands. Coors Light encourages drinkers to 'chill' with offbeat koozies As consumers rush to return to pre-pandemic activities this summer, the brand's "Hold My Coors" merchandise mixes practicality with silliness. MARKETING DIVE TRENDLINE The future of data-driven marketing Explore how brands like Clorox, Target and Reebok are leveraging data and analytics in new, innovative ways in this new Trendline. General Mills, Mars, Target among brands committed to GroupM's Black-owned media initiative Less than a month after the initiative's launch, 20 clients have already pledged to spend at least 2% of their annual media budgets on Black-owned media. Essence taps new Google AI tool to streamline data science behind media planning GroupM-owned Essence dished on how Vertex AI enables greater agility and replicability for well-performing models. Read more news   BROUGHT TO YOU BY — Exclaimer Make every email a brand, referral and feedback opportunity Join Exclaimer and a line-up of experts on July 1 to discuss the modern workspace and the opportunities available through the most unlikely yet effective communications channel, your email signature. Sign up for the full day or create your own agenda by registering for individual sessions. Join today.   From Our Library Webinar - on demand Building an effective marketing communications strategy FedEx Webinar - on demand What the Growing Trend Toward Privacy Means for Mobile Apps Heady Trendline The future of online marketplaces View all resources What We're Reading Food Dive Molson Coors' CEO has a bold plan to 'fundamentally change' the beer maker. But will it work? Digiday Amazon is blocking Google's FLoC — and that could seriously weaken the fledgling tracking system The Hollywood Reporter "The Netflix of Wellness": Inside the Hollywoodization of Peloton Suggest a story we should read Upcoming Events Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip