June 15 - Unilever expands Unstereotype initiative | Jack in the Box taps Jason Derulo for virtual restaurant

Jack in the Box duets with Jason Derulo on virtual restaurant brand; Volkswagen targets Pinterest auto shoppers with virtual test drive; Facebook ad chief Carolyn Everson exits after decade as liaison to brands, agencies; Essence taps new Google AI tool to streamline data science behind media planning View online | Signup | Forward

Daily Dive June​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Best practices for successful CTV advertising Approximately 77% of U.S. homes have at least one enabled-connected device. Get the facts before investing in a CTV advertising strategy. Download the guide now.   Unilever expands initiative combating stereotypes as brands contend with 'cancel culture' Fewer than one in five consumers believe ads are representative of society at large, per research the marketer commissioned from Kantar. Jack in the Box duets with Jason Derulo on virtual restaurant brand CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer. Volkswagen targets Pinterest auto shoppers with virtual test drive Months after its "Voltswagen" prank, the car brand is catering to Pinterest's carbon-conscious consumers in an effort to promote its first all-electric vehicle. Sponsored Content by NinjaCat Practical advice to elevate your client reporting Digital marketing performance reporting is the most important thing an agency can do to prove effectiveness and show that marketing is a worthy investment. Get the guide. Facebook ad chief Carolyn Everson exits after decade as liaison to brands, agencies The executive was reportedly frustrated by Facebook's controversies and being passed over for a new chief business officer role. Essence taps new Google AI tool to streamline data science behind media planning GroupM-owned Essence dished on how Vertex AI enables greater agility and replicability for well-performing models. Opinion Brands must go beyond advertising to connect in a post-COVID-19 world The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett. Read more news   BROUGHT TO YOU BY — Exclaimer Make every email a brand, referral and feedback opportunity Join Exclaimer and a line-up of experts on July 1 to discuss the modern workspace and the opportunities available through the most unlikely yet effective communications channel, your email signature. Sign up for the full day or create your own agenda by registering for individual sessions. Join today.   From Our Library Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx Webinar - on demand Building an effective marketing communications strategy FedEx Trendline Understanding the Gen Z and Millennial consumer Playbook The Zen Guide to Creative Automation: 5 Mindful Practices for the Brand Marketer Bynder View all resources What We're Reading Ad Age Walmart has some data they'd like to sell you Deadline Disney Ad Sales Closes 2021-22 Upfront With Double-Digit Rate Gains The Wall Street Journal Why Express, Urban Outfitters and J.Crew Now Sell Items From All Over Online Media Post YouTube's Masthead Ads Ban Politics, Alcohol, Prescription Drugs, Gambling Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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