June 22 - Dunkin' finds US CMO after two-year search | Coke to double spending on minority-owned media

Coca-Cola to double spending on minority-owned media and ramp up empowerment initiatives; How Sweetgreen's in-house agency helps deliver healthy messages; Magna partners with Black-owned airport network ReachTV as travel returns; Noom's new CMO eyes app growth beyond weight loss View online | Signup | Forward

Daily Dive June​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Dunkin' taps Coke marketing vet as US CMO following two-year search Rafael Acevedo will shepherd a wide range of marketing functions, including digital initiatives, as the chain navigates the pandemic reopening. Coca-Cola to double spending on minority-owned media and ramp up empowerment initiatives Joining a fray of marketers fostering larger commitments to diversity, the beverage giant said it is also focusing on non-media partnerships. How Sweetgreen's in-house agency helps deliver healthy messages Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy. Sponsored Content by Tiled Ultimate sales and marketing playbook for experiential content Create engaging sales and marketing experiences with alignment and communication. Get the asset now. Magna partners with Black-owned airport network ReachTV as travel returns The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency's first Equity Upfront earlier this year. Noom's new CMO eyes app growth beyond weight loss The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers. Read more news Featured Resources FROM: Wistia B2B Series: Boost Engagement with Media Galleries Curate immersive educational video experiences. Brands like Terminus will show you how. Want more engagement? ProfitWell uses this tool to turn video content into business results. Why brands like Klaviyo use media galleries to generate ROI from past webinars and events. From Our Library Webinar - on demand Mobile Predictions in 2021: Mastering Consumer Behaviors mGage Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The future of data-driven marketing Playbook Speed as a Lever to Brand Success Celtra View all resources What We're Reading The Wall Street Journal Google Faces EU Antitrust Probe of Alleged Ad-Tech Abuses MediaPost GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending CNBC Peloton sees the office as a new way to grow subscribers as people head back to their desks Suggest a story we should read Upcoming Events Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET How Frette Uses AB Tasty to Optimize Experiences for a Luxury-Minded Audience June 23, 2021 - June 23, 2021 | Webinar 2pm ET How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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