June 7 - Pantene partners with Allyson Felix | Heinz, Burger King reward driving at the speed of ketchup

Heinz, Burger King reward Waze users driving at the speed of ketchup; Michelob Ultra celebrates return to live sports with sweepstakes; Campaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat; Snap prioritizes creators with AR-equipped smart glasses View online | Signup | Forward

Daily Dive June​ 7,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Reimagine your commerce strategy Learn how today's leading brands are changing e-commerce. Register now.   Note from the editor We want to know what you think. Over the past few years, we've grown rapidly to provide you with essential journalism and in-depth insights into the marketing industry. But we always want to get better at giving you what you need. As the journalists behind Marketing Dive, we want to know what you like about us and how we can do better. That's why we're asking you for feedback in our Reader Survey. You can take the survey here. We will use this information to directly inform our journalism and the products we offer. Five minutes of your time will help us serve you better. Chantal Tode Lead Editor, Marketing Dive Email Pantene teams with Allyson Felix in run-up to Olympics The P&G brand highlights a decorated athlete who has spoken out against inequalities facing mothers, both in healthcare and by former sponsor Nike. Heinz, Burger King reward Waze users driving at the speed of ketchup Drivers will receive traffic-activated ads in Waze, and some going 0.045 km per hour will get a digital coupon for an Impossible Whopper. Michelob Ultra celebrates return to live sports with sweepstakes Fans who collect specialty bottles will be entered to win a grand prize of tickets to five major in-person sporting events throughout 2022. Sponsored Content by Marketing Dive's studioID 5 mindful practices for brand marketers 64% of brand leaders say they have insufficient resources to execute the amount of content required. Explore how to simplify, standardize and streamline production in this new playbook. Column Campaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat Bite-sized spots from the Kraft Heinz brand depict quirky scenarios with almost no context or narrative, breaking from traditional storytelling. Snap prioritizes creators with AR-equipped smart glasses Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat. HBO Max dishes on 'Gossip Girl' via Community text app Fans can text or call a provided phone number to receive exclusive content on the upcoming reboot of the TV show. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Playbook Five Reasons to Outsource Digital Development to Increase Brand Value Mutual Mobile Playbook 3 Hidden Marketing Design Stressors and How to Avoid Them Design Pickle Trendline The era of personalization in retail Playbook What Brands Need to Know to Capitalize on eCommerce Gains Honey View all resources What We're Reading The Wall Street Journal Google Settles Antitrust Case Over Advertising Practices Digiday Subscription-based streamers outstrip ad-supported services’ share of watch time The Verge YouTube’s TikTok competitor Shorts will soon let users sample audio from any YouTube video Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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