June 2 - Miller Lite, New Balance dish out beer koozie | Disney+, Wendy's test Twitter Fleets ads

Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format; Mars Wrigley joins reality competition show for aspiring influencers; Location-based ads can rebound despite Apple's privacy changes; Looking for sales growth in a post-pandemic world View online | Signup | Forward

Daily Dive June​ 2,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — SurveyMonkey Explore the future of market research Discover fast and powerful brand and market tracking trends. Join our virtual market research event and start making confident decisions. Register today.   Miller Lite, New Balance team up on 'dad shoe' beer koozie A "shoezie" merchandise giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day. Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action. Mars Wrigley joins reality competition show for aspiring influencers In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles and Orbit that contestants must complete as they try to grow their social media following. Sponsored Content by Holler The media in our messages: A 2021 Holler report Learn how visuals and rich media are influencing digital chat. Download now. Location-based ads can rebound despite Apple's privacy changes As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. Opinion Looking for sales growth in a post-pandemic world Significant changes in consumer behavior might make existing trackers and models less accurate, writes Helixa's Florian Kahlert. Read more news Boost Your Digital Efforts With YouTube Learn why companies must look for new ways to expand their reach — and how YouTube offers an unparalleled opportunity in this new playbook. Download Now From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Webinar - on demand Building an effective marketing communications strategy FedEx Trendline Understanding the Gen Z and Millennial consumer Trendline The era of personalization in retail View all resources What We're Reading Bloomberg Etsy to Buy Depop for $1.6 Billion to Attract Young Shoppers HR Dive TikTok recruiting tool rumors draw mixed reactions Media Post Warner Media Merger Announces New Company Name: Warner Bros. Discovery Retail Dive Google to add Square sellers' direct product listings on search, shopping platforms Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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