June 1 - Gap details marketing-driven sales boost | What's next for location-based ads?

Location-based ads can rebound despite Apple's privacy changes; H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling; Looking for sales growth in a post-pandemic world View online | Signup | Forward

Daily Dive June​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — SurveyMonkey Explore the future of market research Discover fast and powerful brand and market tracking trends. Join our virtual market research event and start making confident decisions. Register today.   Gap says marketing investments are 'supercharging' sales Purpose-led marketing and creative partnerships have improved the health and relevance of its Gap, Old Navy and Athleta brands, CEO Sonia Syngal said. Location-based ads can rebound despite Apple's privacy changes As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling A tech-focused campaign looks to step beyond surface-level signifiers to instead spotlight the personal experiences of influencers, employees and consumers. Sponsored Content by Resonate Just released: Data-driven insights to ignite loyalty Learn how loyalty program behavior differs by generation and more. Download the 2021 Loyalty Report. Opinion Looking for sales growth in a post-pandemic world Significant changes in consumer behavior might make existing trackers and models less accurate, writes Helixa's Florian Kahlert. Read more news Boost Your Digital Efforts With YouTube Learn why companies must look for new ways to expand their reach — and how YouTube offers an unparalleled opportunity in this new playbook. Download Now From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Trendline The evolution of stores in 2021 Playbook The Path to Digital Success That Prioritizes Consumer Privacy LeadsRx Trendline Inside the digital transformation revolution Webinar - on demand Building an effective marketing communications strategy FedEx View all resources What We're Reading Digiday Amid post-cookie confusion, Amazon plans to launch an identifier of its own CNET Google buried location settings so people wouldn't disable them, court docs claim The Wall Street Journal 'A Quiet Place' Sequel Reboots Summer Moviegoing Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. AAM-Audited Digital Publishers Now Included in the IAB Tech Lab Compliance Registry Press release from Alliance for Audited Media Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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