The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine."
The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years.
The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce.
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