May 14 - LeBron James makes PepsiCo debut | Dove brings body positivity to TikTok

Dove brings No Digital Distortion's body-positive message to TikTok; Aiming for reinvention, Apple eyes ad growth after privacy changes; Bud Light touts soccer sponsorship with wearable Boxhead packaging; Walmart to acquire virtual fitting room startup Zeekit View online | Signup | Forward

Daily Dive May​ 14,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe Digital Economy Index, Q1 2021 Get new data and updated insights on how 2020 changed digital consumer buying behavior for 2021 and the years ahead.   Mtn Dew energy drink debuts first campaign with LeBron James The NBA superstar is the new face of Mtn Dew Rise in his first work with a PepsiCo brand since switching from Coca-Cola in March. Dove brings No Digital Distortion's body-positive message to TikTok An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media.  Aiming for reinvention, Apple eyes ad growth after privacy changes The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers. Sponsored Content by Marketing Dive's studioID 5 ways to transform digital marketing effectiveness Just 2-4% of digital advertising converts to a customer. Some brands have found ways to lift that performance by 300%. Find out how in this new playbook. Bud Light touts soccer sponsorship with wearable Boxhead packaging A campaign built around packaging depicting faces of professional soccer players includes TV, digital, social, OOH and a collaboration with Amazon. Walmart to acquire virtual fitting room startup Zeekit The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries. YouTube takes aim at TikTok, Snap with $100M creator fund Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video. Celebrities bring sizzle to new virtual restaurant brands from Nextbite The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa. Read more news From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Playbook 5 Ways to Transform Digital Marketing Effectiveness Postclick View all resources What We're Reading Adweek Pepsi's New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation Variety Disney Plus Hits 103.6 Million Subscribers, as Rapid Growth Cools Ad Age Nielsen's TV ratings mess could be tipping point in its dominance Ad Exchanger Oracle Signs On To Support Unified ID 2.0 Suggest a story we should read Upcoming Events Building an Effective Marketing Communications Strategy May 18, 2021 - May 18, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Location3 Taps Industry Veteran to Lead Agency Digital Strategy Press release from Location3 Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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